Disney Theatrical Group celebrates the return of theatre with its biggest ever radio campaign.
By PAUL JOHNSON
To celebrate the return of theatre to the West End, Disney Theatrical Group has joined forces with Magic Radio, Magic at the Musicals, Scala Radio, Absolute Radio and KISS to give away over 3,000 tickets.
Theatregoers who have missed live entertainment throughout the pandemic to shows such as Disney’s The Lion King at London’s Lyceum Theatre, Frozen the Musical at the newly refurbished Theatre Royal, Drury Lane and the UK tour of Beauty and the Beast could benefit.
With the above-listed stations having close relationships with its audiences and Magic Radio and Magic at the Musicals having a particularly strong connection with theatre-lovers, this campaign should build excitement for the long-awaited return of live theatre.
During May all stations gave away on-air spot prizes and presenters and station-voiced trails drove listeners online to a branded Disney on Stage landing page for their chance to win tickets.
The three musicals are also taking over Magic at the Musicals once a week. And to further enhance the campaign, on Scala Radio, every Sunday morning sees ‘Jamie Crick West End Brunch’ – where one of the shows takes centre-stage each week – and every Friday at 3:15pm during Sam Hughes’ show, a ‘Matinee Moment’ plays and highlights one of the songs from the three shows.
Magic Radio: planetradio.co.uk/magic
Magic at the Musicals: planetradio.co.uk/magic-at-the-musicals
Scala Radio: planetradio.co.uk/scala-radio
Absolute Radio: planetradio.co.uk/absolute-radio