By PAUL JOHNSON
PLASA Show 2021 is on track to welcome thousands of industry professionals to Olympia London, from 5-7 September, with the first weeks of registration exceeding that of the 2019 which, at the time, was lauded as “the busiest show in years”.
With restrictions officially lifted the 53% increase in registrations also seeing a greater number of top-tier professionals and company owners, assuring that PLASA 2021 will be a hub of business and networking.
Following Freedom Day on 19 July, visitor registration has contined to surge. The move from Government has been broadly welcomed by the live sector, which has been the last waiting to reopen. Now that live events and gatherings have been given the green light, industry professionals are ready to get back to business and are wasting no time in registering for PLASA Show 2021.
PLASA Show returns to London to explore the cutting edge of pro audio, AV, stage lighting, rigging and staging. Plus, for one year only, the ABTT Theatre Show Hub is co-locating to Olympia, bringing two popular industry trade shows under one roof for one unmissable event.
Over 200 eminent brands can be found on the buzzing show floor showcasing their latest releases. Furthermore, the unrivalled seminar programme presents the works of thought-leaders and taste makers delving into the most prominent industry issues.
Running throughout the show, visitors can take advantage of hands-on training workshops and immersive demonstrations. Also not to be missed is the Innovation Gallery which showcases the Innovation Award nominees and winners.
As part of Olympia’s five-year development plan, PLASA Show will move to its biggest hall – the Grand. This means that there will be even more to explore, including many more awe-inspiring stands and features across the extended show floor.
The visitor demographic at PLASA Show this year is looking strong with 45% being final decision makers, a 5% increase from 2019. In addition a further 20% have the power to specify purchases, which is yet another increase. Although the industry’s economy has been severely impacted, there are still plenty of sizeable budgets, with one in four able to spend between £100,000 and £2,000,000.
The Olympia’s Grand Hall will feature directors, chairs and company owners, followed by designers, technicians, engineers, project mangers and consultants. Furthermore, visitors continue to represent the full spectrum of the sector with the majority hailing from theatre, concert touring and live events.
So if your society is considering that all-important updrade to either its sound or lighting (or both!) then why not pop along in September?
Regitration is free and can be completed online simply. Just visit: www.plasashow.com