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TicketSource Reveals Exclusive Insights Into UK Theatre Trends (Your News)

TicketSource Reveals Exclusive Insights Into UK Theatre Trends (Your News)

By Andrew Stuckey

Online event ticketing platform, TicketSource, reveals that, for the second year running, Aladdin is the most performed theatre production in the UK, rising a massive 23% compared to the previous year.

The most popular theatre production to attend however is Jesus Christ Superstar, with 202 tickets sold per performance.
The report which analyses over 1.5 million tickets transactions from 12,500 amateur and professional theatre performances sold in the last year highlights theatre industry trends such as:

  • Most Performed Productions
  • Most Popular Productions
  • Most Performed Genre
  • Top Referral Sources
  • Average Ticket Price
  • In-House v Online Bookings
  • Seasonality

A key highlight of the report is the growing importance of event organisers using online methods to sell and promote their events, raising 3% to a total of 63% of ticket purchasers preferring to buy tickets online rather than in-house.

Online promotional methods such as Facebook also overtook more traditional methods to become the second most effective way of promoting events in the last year.

TicketSource’s Head of Marketing, Terry Rosoman, said that the report clearly shows that more event organisers are having to adapt to newer online technologies to increase awareness and ticket sales for their events.

“With the increasing amount of competition from other events, the report emphasises the importance of selling and promoting your event tickets online, which can be ready and available for purchase as soon as the event is live.”

The full TicketSource UK Theatre Event Report 2019 can be seen at: