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MTI’s All Together Now! Raises Over £4.6 Million for Theatrical Organisations Across the Globe

MTI’s All Together Now! Raises Over £4.6 Million for Theatrical Organisations Across the Globe

Over 2,000 theatres in over 31 countries performed the exclusive musical revue designed as a fundraiser during the weekend of 12 – 15 November 2021

Theatrical licensor, Music Theatre International (MTI), has announced the total revenue collectively raised by theatres across the globe from MTI’s All Together Now! – A Global Event Celebrating Local Theatre. MTI provided schools and theatre organisations with an exclusive musical revue featuring songs from MTI’s beloved shows…all free-of-charge, thanks to the generosity of the authors who created the incredible hit songs in the revue.


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If your society took part in All Together Now! please send us a few hi-res images to news@sardinesmagazine.co.uk – and we’ll publish the best ones in our next issue.


All Together Now! was designed as a fundraiser for local theatres to perform live, over the same four-days from 12 – 15 November 2021. The past year-and-a-half has been extremely challenging for theatrical organisations and MTI offered this exclusive musical revue as a way both to welcome audiences back to in-person theatre and to support the thousands of theatres who are persevering under trying circumstances.

Over 2,000 organisations from 31 countries participated in the event over the November weekend. Nearly 5,000 individual performances were seen by approximately 500,000 audience members and raised over £4.6 million (adjusted for local currencies) used in support of the producing organisations*.   

A stellar group of authors, estates and rights-holders contributed their songs including: Abe Burrows, Alain Boublil, Alan Jay Lerner, Alan Menken, Allan Knee, Anthony Drewe, Anthony Newley, Benj Pasek, Benny Andersson, Bill Steinkellner, Billie Joe Armstrong, Björn Ulvaeus, Catherine Johnson, Charles Strouse, Cheri Steinkellner, Clarke Peters, Claude-Michel Schönberg, David Greig, David Hein, David Simpatico, Dennis Kelly, Dick Scanlan, Disney Theatrical Group, Douglas Carter Beane, DreamWorks Theatricals, Frank Loesser, Frank Wildhorn, Frederick Loewe, George Furth,  George Stiles,  Glenn Slater,  Harvey Fierstein, Herbert Kretzmer,  Howard Ashman, Irene Sankoff, Jack Feldman, James Lapine, Jason Howland, Jason Robert Brown, Jeanine Tesori, Jennifer Lee, Jerry Bock, Jessie Nelson, Jimmy Van Heusen, Jo Swerling, John Michael Tebelak, Johnny Burke, Jonathan Larson, Joseph Stein, Julian Fellowes, Justin Paul, Kristen Anderson-Lopez, Leslie Bricusse, Linda Woolverton, Lionel Bart, Lynn Ahrens, Marc Shaiman, Marcy Heisler, Mark O’Donnell,  Martin Charnin, Matthew Gerard, Michael Mayer, Mindi Dickstein, Richard M. Sherman,  Richard Morris, Robbie Nevil, Robert B. Sherman, Robert Lopez, Sara Bareilles, Scott Wittman, Sheldon Harnick, Stephen Flaherty, Stephen Schwartz, Stephen Sondheim,  Terrence McNally, Thomas Meehan, Tim McDonald, Tim Minchin, Tim Rice and Zina Goldrich.

Drew Cohen, President and CEO of MTI Worldwide remarked, “The response from around the world has been an overwhelming affirmation of the importance of live theatre and the strong connection the members of the theatre community have with each other. Moreover, the incredible support of audiences in returning to live theatre has been incredible to witness. I attended a small production of All Together Now! at a youth theatre in California and the sense of belonging expressed by everyone in attendance – whether on stage or in the audience – was truly inspiring.”

“Theatre people have an indomitable spirit.  We were so happy to offer the UK and Europe this opportunity to celebrate returning to the stage. Even if we aren’t yet finished with this pandemic (or it with us), a weekend in which performers, musicians and all those backstage and front of house had a chance to share their talents with their communities once again will have given everyone a real theatrical ‘booster shot’. Thanks to everyone who participated,” said Seán Gray, Managing Director of MTI’s London office.

“Whether through a live, in-person performance, or through streaming, I am thrilled that so many theatres were able to reach their audiences in meaningful ways through All Together Now! By our estimation, nearly 100,000 people participated in these events as performers, musicians and crew members. The resilience and passion of the theatre community was on full display during that November weekend, and we are grateful to help make a difference for all of the various theatres across the globe,” said John Prignano MTI’s Chief Operating Officer and Director of Education & Development.

*The majority of these data were provided to MTI by organisations after their All Together Now! performances. Where organisations did not submit information, highly conservative estimates were used, and MTI believes that the actual metrics (e.g., revenue, number of productions) are higher than what is presented above).

 www.mtishows.co.uk

 

MTI’s All Together Now!A Global Event Celebrating Local Theatre IS NOW AVAILABLE FOR LICENSING!

MTI’s All Together Now!
A Global Event Celebrating Local Theatre IS NOW AVAILABLE FOR LICENSING!

#alltogethernowMTI


Theatrical licensor Music Theatre International (MTI) announced that theatres around the world can now license All Together Now!A Global Event Celebrating Local Theatre. This worldwide event celebrates the return of live theatre and allows organisations to produce and perform locally an exclusive musical revue featuring songs from MTI’s beloved shows over the weekend of 12 – 15 November 2021.

MTI’s All Together Now! is entirely free-of-charge to license with no royalty or rental fees. Participating organisations may license MTI’s All Together Now! as a fundraiser for their theatre and perform it live, live-streamed, or a combination of both over a four-day period from 12 – 15 November 2021.

Licensees will also receive a number of MTI’s innovative theatrical resources to help with rehearsals, marketing and performances – all completely free.

“The excitement for All Together Now! among our customers is growing by the day,” said Drew Cohen President and CEO of MTI Worldwide. “Our theatre industry colleagues have also been incredibly supportive and we are thrilled to have a growing roster of Partners (listed below) contributing from so many disciplines within the professional theatre community. This is truly a collaborative effort, and we are all extremely excited that any and every type of theatre from schools to the pros has the opportunity to produce MTI’s All Together Now! in their communities.”

MTI’s Chief Operating Officer and Director of Education & Development, John Prignano remarked that, “We’ve streamlined our licensing process for this special event and there are no restrictions or limits on how many theatres in a particular geographical area can license the revue. Instead, we hope that as many theatres as possible produce the revue on their own, or come together with other organisations in their communities to mount a joint production. We also wanted to give theatres as much creative input as possible. The revue can be presented as a concert-like performance or groups can fully stage, choreograph and costume each song as it is presented in the full version of the show. Theatres are encouraged to feature as diverse a cast as possible, in order to reflect the composition of the entire community. All Together Now! is about bringing people back to the theatre, whether as audience members or cast, crew and musicians. Productions will benefit from a variety of races, genders, abilities, body types, and sizes, so we encourage groups to spread diversity as best they can across all the roles in the production.”

The full list of songs included in the revue are:

  • “Astonishing” (Little Women)
  • “Back to Before” (Ragtime)
  • “Be Our Guest” (Disney’s Beauty and the Beast)
  • “Beautiful City” (Godspell)
  • “Children Will Listen” (Into the Woods)
  • “Consider Yourself” (Lionel Bart’s Oliver!)
  • “Empty Chairs at Empty Tables” (Les Misérables)
  • “Gimme, Gimme” (Thoroughly Modern Millie)
  • “Good Riddance (Time of Your Life)” (Green Day’s American Idiot)
  • “I Dreamed a Dream” (Les Misérables)
  • “Let It Go” (Disney’s Frozen)
  • “Life Is So Peculiar” (Five Guys Named Moe)
  • “Matchmaker” (Fiddler on the Roof)
  • “Meadowlark” (The Baker’s Wife)
  • “Middle of a Moment” (Roald Dahl’s James and the Giant Peach)
  • “Pure Imagination” (Charlie and the Chocolate Factory)
  • “Seasons of Love” (Rent)
  • “Seize the Day” (Disney’s Newsies)
  • “She Used To Be Mine” (Waitress)
  • “Sit Down, You’re Rockin’ the Boat” (Guys and Dolls)
  • “Somewhere That’s Green” (Little Shop of Horrors)
  • “Spread the Love Around” (Sister Act)
  • “Stop the World” (Come From Away)
  • “Supercalifragilisticexpialidocious” (Disney and Cameron Mackintosh’s Mary Poppins)
  • “Take a Chance on Me” (Mamma Mia!)
  • “The Human Heart” (Once on This Island)
  • “The New World” (Songs for a New World)
  • “This Is the Moment” (Jekyll & Hyde)
  • “Tomorrow” (Annie)
  • “We’re All in This Together” (Disney’s High School Musical)
  • “When I Grow Up” (Roald Dahl’s Matilda the Musical)
  • “Why We Tell the Story” (Once on This Island)
  • “Wouldn’t It Be Loverly?” (My Fair Lady)
  • “Writing Down the Story of My Life” (Junie B. Jones, The Musical)
  • “You Can’t Stop the Beat” (Hairspray)
  • “You Could Drive a Person Crazy” (Company)

Please visit http://www.alltogethernowMTI.co.uk for all information about the revue and to get started licensing.

Partners (list in progress)

Music Theatre International is grateful for the support of our partners in this endeavor: American Association of Community Theatre (AACT), American Alliance for Theatre & Education (AATE), Broadway Media, BroadwayWorld, Disney Theatrical Group, Drama & Theatre, Educational Theatre Association (EdTA), Funk Studios, Hal Leonard, iHeartRadio Broadway, Music Teacher, National Alliance for Musical Theatre (NAMT), Playbill, Sardines, ShowShare, Subplot Studio, TYA/USA, WhatsOnStage.

About Music Theatre International

Music Theatre International (MTI), a part of the Cameron Mackintosh Limited group of companies, was founded in 1952 by legendary Broadway songwriter Frank Loesser and orchestrator Don Walker. MTI’s London office, overseeing a European market from Iceland to Israel, typically licenses over 5,000 productions a year, from schools and amateur societies to professionals, reaching audiences of more than 6 million annually.

Across its catalogue of more than 400 titles, MTI represents an array of musicals including Broadway classics (Guys and Dolls, West Side Story); contemporary hits (Mean Girls, Waitress); the ground-breaking works of Stephen Sondheim (Into the Woods, Sweeney Todd); global titles (Mamma Mia!, Matilda the Musical); Cameron Mackintosh-produced hits (Les Miserables, Miss Saigon); Disney (Beauty and the Beast, The Little Mermaid); and the Mackintosh and Disney-produced Mary Poppins.

MTI is especially dedicated to the education sector and has created special collections to meet the needs of various types of young performers. MTI’s Broadway Junior series, conceived by Co-Chairman Freddie Gershon, are 30- and 60-minute musicals for performance by primary and middle school-aged performers, while MTI’s School Editions are musicals tailored to the needs of secondary school pupils. MTI London produces an annual Junior Theatre Festival, Europe’s biggest celebration of musical theatre for young performers, at the ICC in Birmingham.

For more information on MTI, visit www.mtishows.co.uk, or www.mtishows.eu

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