Keeping in touch with your audience during a global pandemic
The audience is the heart and soul of theatre. In the time of Shakespeare or even during the Roman Empire, if the audience didn’t like the performance enough to show up, the curtain wouldn’t rise. Today it wouldn’t be as drastic, but the audience’s power is still undeniable. Productions have shut down early because of poor ticket sales. Without an audience, a production can’t break even, let alone make a return on its investment. When creating new theatre, a key factor is audience response to plots, characters and - depending on the genre - songs. Are they relatable? Is the audience going to care about them? Will they keep the audience engaged?
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